5 Blogging Best Practices for Small Businesses
Tick, tock. In the past minute, 120 people joined LinkedIn, 456,000 folks tweeted, and more than 3.6 million Google searches occurred. In other words, the Internet is alive and kicking.
Is your blog ready to snag some attention?
It’s not enough to take a “set it and forget it” mentality with a corporate blog. Instead, you need to integrate some blogging best practices into your protocol.
Use the following key steps to help you boost your blog’s organic reach.
Content: Churn, Churn, Churn
Fallen off the wagon when it comes to posting frequency? Make life easier by creating a simple content calendar.
Your calendar should include a date, topic, author, target word count, and at least one keyword phrase for each upcoming post. Use a platform like Google Docs to easily share your calendar with everyone who needs to know.
As your content rate increases, you’ll have a better chance of enjoying a little search engine optimization (SEO) love for your efforts.
Social: Make Content Count
No fewer than 65 million businesses have Facebook pages. If you haven’t set yours up yet, do it immediately.
How does having a Facebook presence help you with blogging best practices? Easy. Each post gives you a reason to connect with your Facebook page followers.
Have older blog posts with pertinent, “evergreen” content that you never mentioned on Facebook? Feel free to do it now. As long as a blog post isn’t outdated, it’s fair game for social sharing!
Links: Spread the Joy
As you write your blog posts, be sure to look for opportunities to add some link juice.
For instance, if you’re talking about a particular product or service, you can internally link back to that topic’s page. On the other hand, if you’re talking about a well-known statistic, why not link to the original source?
Links attract Google’s crawlers and increase the authority of your blog posts. Otherwise, what you’re saying may just sound self-serving, or may not help your overall search engine page rank.
Images: Use Those Visuals
Anyone who has a smartphone knows how visual we’ve all become. It’s hard not to snap images left and right when you have a terrific camera in the palm of your hand!
Be sure to include images in your blog posts whenever possible. They don’t have to be professionally shot. Just make sure they somehow illustrate or enhance what you’re saying in your content.
Videos: Take Visitors on a Vlogging Journey
Have you begun to vlog, or “video blog” yet? You’ll want to make it part of your blogging best practices.
Short videos tend to work better than long videos, so aim for up to three minutes of on-camera time. Your vlog posts will add a multimedia element to your blog, as well as give you content you can also post on your YouTube channel.
Be sure to caption your videos well using keywords to get the most out of each vlog.
Revisit Blogging Best Practices Regularly
As an extra tip, be sure to revisit your blogging processes on a consistent basis. That way, you can stay on track.
Have a desire to make your blog do more work for you? Some of our best SEO tips will help you get more for less work.