Your website provides the first interaction a person has with your company, and first impressions matter. You know how impactful your website is to your business success. But are you aware of the benefits that having a website manager can provide?
The work that web managers do is so valuable, that the Bureau of Labor Statistics reports a higher-than-average growth rate for web developers. Your competitors may or may not have web managers, but either way, you’re missing out on a competitive edge if you don’t have one working for you. Bringing on a web manager can be just what your company needs to boost business and keep it consistently thriving.
So, what is website management? Read on to learn more about what a web manager does and why you should hire one.
A Website Manager Can Ensure Your Website Has a Strong Foundation
A great website starts with a great domain, and a web manager can help you secure the ideal domain for your unique business. Even if you already have a domain you’re happy with, a website manager will ensure your domain registration and hosting are always current.
Along with domain, your website design is significantly important to its success. A knowledgeable professional can assess your current design and make necessary changes to make your site as user-friendly as possible.
You want potential customers to easily find the information they need to make a buying decision, and the right domain and design can help them do just that.
Website Management Includes Content Management
You may have heard the phrase, “Content is king,” and that is especially true when it comes to your web content. A good web manager will make content a priority.
Your website manager should develop a content strategy for your site and make sure it is in line with current standards and trends. They’ll make sure the content is fresh, relevant and in the right place to have the biggest impact.
An expert website manager may also help improve your website’s performance when it comes to search engine optimization (SEO). A professional with the right knowledge will know the intricacies of how search engines rank websites. He or she can ensure your content strategy, page structure, and link tactics work together to promote your SEO rankings.
A Web Manager Can Provide Valuable Insight and Analytics
Your website manager’s main responsibility will be to ensure that your website performs well. So, it makes sense that they should be able to report on this performance, too.
A web manager can evaluate how your web pages rank and how visitors are arriving at your site. They can even get insight into how your site performs relative to your competitors’ sites.
Ultimately, your web manager should help you understand exactly how people are or are not interacting with your website and why.
A Web Manager Can Depend on a Management Partner for Comprehensive Website Management
Even if you decide to hire a website manager for your internal team, you may want to consider some external help as well. We can help your web manager ensure that your website is reliable, secure, and bringing in the traffic you want. We offer comprehensive web management services, and you can pick a package that suits your needs.