Do I really need a WordPress Website Manager?
Your website provides the first interaction a person has with your company, and first impressions matter. You know how impactful your website is to your business success. But are you aware of the benefits that having a website manager can provide?
The work that web managers do is so valuable, that the Bureau of Labor Statistics reports a higher-than-average growth rate for web developers. Your competitors may or may not have web managers, but either way, you’re missing out on a competitive edge if you don’t have one working for you. Bringing on a web manager can be just what your company needs to boost business and keep it consistently thriving.
So, what is website management? Read on to learn more about what a web manager does and why you should hire one.
A Website Manager Can Ensure Your Website Has a Strong Foundation
A great website starts with a great domain, and a web manager can help you secure the ideal domain for your unique business. Even if you already have a domain you’re happy with, a website manager will ensure your domain registration and hosting are always current.
Along with domain, your website design is significantly important to its success. A knowledgeable professional can assess your current design and make necessary changes to make your site as user-friendly as possible.
You want potential customers to easily find the information they need to make a buying decision, and the right domain and design can help them do just that.
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Website Management Includes Content Management
You may have heard the phrase, “Content is king,” and that is especially true when it comes to your web content. A good web manager will make content a priority.
Your website manager should develop a content strategy for your site and make sure it is in line with current standards and trends. They’ll make sure the content is fresh, relevant and in the right place to have the biggest impact.
An expert website manager may also help improve your website’s performance when it comes to search engine optimization (SEO). A professional with the right knowledge will know the intricacies of how search engines rank websites. He or she can ensure your content strategy, page structure, and link tactics work together to promote your SEO rankings.
A Web Manager Can Provide Valuable Insight and Analytics
Your website manager’s main responsibility will be to ensure that your website performs well. So, it makes sense that they should be able to report on this performance, too.
A web manager can evaluate how your web pages rank and how visitors are arriving at your site. They can even get insight into how your site performs relative to your competitors’ sites.
Ultimately, your web manager should help you understand exactly how people are or are not interacting with your website and why.
A Web Manager Can Depend on a Management Partner for Comprehensive Website Management
Even if you decide to hire a website manager for your internal team, you may want to consider some external help as well. We can help your web manager ensure that your website is reliable, secure, and bringing in the traffic you want. We offer comprehensive web management services, and you can pick a package that suits your needs.
Theme and Plugin Management
Selecting and Customizing WordPress Themes
Website managers play a crucial role in selecting suitable WordPress themes that align with the website’s goals and branding. By carefully considering the website’s target audience and desired design aesthetic, they ensure that the chosen theme effectively represents the brand and engages users.
Customizing themes is another important aspect of theme management. Website managers have the expertise to modify various aspects of a theme, including the layout, color scheme, typography, and overall design. This customization allows them to create a unique and tailored look that perfectly matches the website’s objectives.
Managing Plugins
Plugins play a vital role in extending the functionality of a WordPress website. They offer additional features and tools that enhance the user experience and expand the website’s capabilities. A website manager understands the purpose and importance of plugins and carefully selects the most suitable ones for the website’s specific needs.
Furthermore, website managers are responsible for the installation and regular updates of plugins. By staying up to date with the latest plugin versions, they ensure that the website is equipped with the most secure and optimized functionality. This proactive approach safeguards against vulnerabilities and ensures a smooth user experience.
Website Security and Maintenance
3.1 Installing Security Measures
As a WordPress website manager, one of the crucial tasks is to implement effective security measures. This involves installing firewalls and SSL certificates to safeguard the website from potential security vulnerabilities.
Protecting your website against threats such as hacking attempts and data breaches is vital in maintaining a secure online presence. By implementing security measures, you can prevent unauthorized access and ensure the confidentiality and integrity of your website.
3.2 Regular Updating of WordPress, Themes, and Plugins
To ensure the security of your WordPress website, it’s essential to regularly update the WordPress core software, themes, and plugins. These updates often contain important security patches that address known vulnerabilities.
As a website manager, you play a key role in monitoring updates and performing the necessary updates promptly. By keeping your website up to date, you minimize the risk of hackers exploiting security loopholes and enhance the overall security of your site.
3.3 Performing Regular Backups
Regularly backing up your website data is a critical aspect of website maintenance. It helps protect against data loss in case of emergencies or unexpected events like server failures or malware attacks.
As a website manager, it is your responsibility to ensure that backups are performed regularly. By doing so, you can quickly restore your website’s data and minimize any potential downtime or disruption in case of a security incident or data loss.
3.4 Monitoring Website Performance
In addition to security, website managers are also responsible for monitoring the performance of the WordPress website. This includes monitoring website speed, uptime, and overall performance metrics.
There are various tools and techniques available for website performance analysis and improvement. By continually monitoring and optimizing your website’s performance, you can provide a better user experience and ensure your site is running efficiently.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a crucial aspect of managing a WordPress website. It involves various strategies and techniques to improve the website’s visibility and rankings on search engine result pages (SERPs).
4.1 Conducting Keyword Research
As a website manager, one of your primary responsibilities is to identify relevant keywords for optimizing website content. Keyword research helps you understand what your target audience is searching for and enables you to create content that aligns with their needs.
To conduct effective keyword research, you have access to various tools and techniques. These include:
- Keyword Planner: This tool by Google Ads provides insights into keyword search volume, competition, and related keywords.
- SEMrush: A comprehensive SEO tool that offers keyword analysis, competitor research, and keyword tracking.
- Google Trends: Helps you identify trending keywords and understand their search volume over time.
- Competitor Analysis: Analyzing your competitors’ keywords can give you valuable insights and help you identify gaps in your own keyword strategy.
4.2 Implementing SEO Strategies
Once you have identified relevant keywords, your role as a website manager is to optimize the website content, metadata, and URLs to improve search engine rankings.
On-page SEO techniques involve optimizing individual web pages by including target keywords in titles, headings, and content. You also need to ensure keyword-rich URLs and optimize meta descriptions and alt tags.
Off-page SEO techniques focus on building high-quality backlinks, social media presence, and online reputation management.
4.3 Monitoring Website Analytics
Monitoring website analytics is vital for understanding the website’s performance, visitor behavior, and conversion rates. As a website manager, you should use analytics tools to gather insights, make data-driven decisions, and improve SEO efforts.
Tools like Google Analytics help you track key metrics such as website traffic, bounce rate, time on page, and conversion rates. By analyzing this data, you can identify areas of improvement, measure the effectiveness of your SEO strategies, and make informed decisions to enhance the website’s performance.
Website Analytics and Reporting
Utilizing Analytics Tools
As a WordPress website manager, one of your key responsibilities is tracking and analyzing website performance. There are various analytics tools available that can help you gather valuable insights.
These tools, such as Google Analytics, provide detailed data and metrics about your website, including the number of visitors, their geographical location, the pages they visited, and how they interacted with your site. By using analytics tools, you can gain a deeper understanding of your audience and make informed decisions to improve your website’s performance.
Some other popular analytics tools that website managers often use include:
- Hotjar: Heatmaps and visitor recordings allow you to analyze user behavior and identify areas for improvement.
- SEMrush: Provides insights into keyword rankings, organic traffic, and competitor analysis.
- Moz: Offers features like site audits, backlink analysis, and keyword research to help optimize your website for search engines.
Generating Reports and Analyzing Data
Generating reports is a crucial aspect of website management. These reports allow you to measure your website’s performance against key performance indicators (KPIs) that you have set. By monitoring your website’s progress, you can identify areas for improvement and make data-driven decisions.
When analyzing data, website managers often look at several important metrics, such as:
- Conversion Rate: Measures the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a form.
- Bounce Rate: Indicates the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate may indicate issues with user experience or content.
- Page Load Time: The time it takes for your website’s pages to fully load. Slow load times can lead to a poor user experience and lower search engine rankings.
- Traffic Sources: Helps you understand where your website traffic is coming from, whether it’s from organic search, social media, or referral links.
By utilizing analytics tools and generating reports, you can gain valuable insights into your website’s performance, identify areas that need improvement, and make data-driven decisions to optimize your website.
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