Around 60% of marketers create at least one piece of content every day. Learning about the benefits of hiring a website manager will convince you to do it yourself.

Content marketing costs around 62% less than digital marketing. Still, content marketing generates three times as many leads as traditional marketing. Simply put, hiring a professional to manage your website will be a boon to your business. 

You’ve invested hard work into your business. You deserve to have a website that improves your brand image and sales all at once.

Here are five benefits to hiring a website manager:

1. Expertise 

Website managers are internet experts. They’ve spent years learning about websites, content creation, and marketing. Many website managers even hold degrees pertaining to web design, web development, digital marketing, and other relevant fields.

All of this means paying them for their expertise. Let’s face it: It’s difficult to learn how to upgrade your website’s entire user interface when you’re running a business.

The best website managers often specialize in a particular field. Feel free to ask potential candidates about their expertise, education, and work background. Checking out their portfolio will give you a better idea of their previous clients. 

2. SEO

SEO stands for Search Engine Optimization. It refers to any practice or tactic used to increase a website’s ranking in SERPs (search engine results pages). 

The higher your website ranks, the more organic traffic you’ll get. Organic traffic is easier to convert into sales than other types of traffic, so SEO is important.

Website managers are knowledgeable about SEO. They know how to develop a keyword strategy that ranks a website higher in search engines. They also know how to make a site run faster, which also improves its SEO and accessibility.

Better SEO also improves the following benefit:

3. Improved and Consistent Content

No matter what your content is currently like, a professional website manager will upgrade it. With their help, your content will be more interesting, SEO-friendly, and informative.

Their creativity translates into more unique content ideas as well. Standing out with good content is one of the most important small business blogging practices there are.

Furthermore, a manager will develop a content schedule and stick to it. Consistency is the key to branding and marketing success.

4. Updates

A professional manager handles all of your website updates. This includes everything from updating WordPress webinar plugins (hello, Zoom!) to platform-specific features.

Keeping your website updates helps it function better. This improves your website’s user experience, which helps you attract more views, traffic, and sales.

5. Convenience

Once again, you’re hiring a professional for their expertise. That alone will save you a lot of time and money in the long-run.

For instance, if your website shuts down, a website manager will get it running again. They’ll also keep a backup of your website in case something happens. Otherwise, you’ll miss out on business if your site shuts down.

Your Website Manager is Your Business’s Best Friend

29% of small businesses will start a website in 2020. Hiring a website manager drastically improves your chances of online success.

Website managers will draw up a contract for future customers. It’ll tell you more about what to expect from a specific manager.

Benefit your business—learn more about our services. It’ll give your brand the competitive edge it needs.